Sales Negotiation Training

Negotiation Training Customized to Your Sales Team’s Needs

Whether you’re seeking sales negotiation classes, interactive workshops, or advanced coaching for seasoned professionals, S.A.B.’s programs are built around your unique challenges. Our dynamic Harvard-trained instructors tailor every session to your industry, sales process, and team culture. Designed for maximum engagement, our workshops promote self-awareness and collaborative learning—so your team benefits from both expert facilitation and peer insights.

Key Outcomes:

  • Build a Strategic Framework for Every Sales Negotiation.
  • How to Sell Based on Value Rather Than Price.
  • Leverage Information to Maintain Control Throughout the Sales Process.
  • Skillfully Identify and Address Client Needs and Demands.
  • Maximize Persuasiveness by Tailoring Messages to Client Priorities.
  • Handle Tough Negotiators and High-Pressure Situations with Confidence.
  • Protect Profit Margins While Demonstrating Clear Value.
  • Know When—and How—to Walk Away.
  • Craft Sustainable, Win-Win Deals that Deepen Client Trust.

Fundamentals of Sales Negotiation: The 7 Principles for Sales Success and Maximizing Revenue

This foundation-level workshop teaches your team to shift from reactive to proactive negotiating. Participants learn how to develop a negotiation strategy that enhances their position and keeps them in control of the conversation.

Modules include:

  • The Three Levers of Increasing Sales Revenue.
  • Negotiation Strategy: The 7 Principles for Sales Success and Maximizing Revenue.
  • The Negotiator’s Toolbox: Getting Past No & Creating Agreement.
  • The Psychology of Negotiations: Leveraging Personality Profiles.
  • Power & Persuasion: 5 Sources of Power and How to Use Them.
  • The #1 Rule of Sales Negotiations.

Advanced Sales Negotiations: Master Complex & High-Stakes Deals

For experienced negotiators, our advanced program tackles the complexities of multi-party, multi-cultural, and high-stakes negotiations. We focus on advanced tactics to communicate value, manage difficult negotiations, and maintain strong client relationships.

Modules Include:

  • Negotiating the Quote: Moving from Price to Value.
  • Multi-Dimensional Negotiations: Strategies for Complex Deals.
  • Negotiating as a Team or Group.
  • Cross-Cultural Negotiation: Bridging Global Gaps.
  • Handling Difficult Conversations Without Damaging Relationships.

Why Choose S.A.B.? Proven Success Across Industries

S.A.B. offers custom-built sales negotiation training—crafted specifically for your team’s challenges and market. Our workshops don’t rely on generic scripts; we teach adaptive skills your team can apply in any real-world scenario, across industries and cultures.
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200% revenue growth in under 12 months
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Trusted by over 100 Fortune 500 companies
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Proven results across industries, from SaaS to manufacturing to financial services

Ready to boost your sales negotiation outcomes?

Contact us today for a free consultation to discuss your team’s needs and explore how S.A.B. can help your salespeople close more deals—at better margins.

Contact Us To Learn More