Sales Negotiation Training
Protect Profit Margins, Shorten Sales Cycles & Close More Deals
Led by former Harvard faculty, our sales negotiation workshops empower sales teams to close more deals, overcome objections with confidence and accelerate sales cycles while protecting profit margins. Trusted by over 150 of the Fortune 500 and many of the fastest growing companies around the world – our workshops empower sales professionals with the proven tools they need to negotiate with customers and increase revenue and drive growth.
Customized for Your Team
S.A.B.’s team of former Harvard faculty will customize your team’s workshop around your unique challenges, culture and processes for your specific industry and geography. S.A.B.’s highly interactive workshops are designed to give your team proven actionable strategies and techniques to immediately drive revenue growth.
Key Outcomes:
- Build a Strategic Framework for Every Sales Negotiation.
- How to Sell Based on Value Rather Than Price.
- Leverage Information to Maintain Control Throughout the Sales Process.
- Skillfully Identify and Address Client Needs and Demands.
- Maximize Persuasiveness by Tailoring Messages to Client Priorities.
- Handle Tough Negotiators and High-Pressure Situations with Confidence.
- Protect Profit Margins While Demonstrating Clear Value.
- Know When—and How—to Walk Away.
- Craft Sustainable, Win-Win Deals that Deepen Client Trust.
Fundamentals of Sales Negotiations
This formative workshop moves your team from reactive to proactive negotiating. Participants learn how to develop a negotiation strategy that enhances their position and keeps them in control of the conversation.
Modules include:
- The Three Levers of Increasing Sales Revenue.
- Negotiation Strategy: The 7 Principles for Sales Success and Maximizing Revenue.
- The Negotiator’s Toolbox: Getting Past No & Creating Agreement.
- The Psychology of Negotiations: Leveraging Personality Profiles.
- Power & Persuasion: 5 Sources of Power and How to Use Them.
- The #1 Rule of Sales Negotiations.
Advanced Sales Negotiations: Complex & High-Stakes Deals
For experienced negotiators, our advanced program tackles the complexities of multi-party, multi-cultural, and high-stakes negotiations. We focus on advanced tactics to communicate value, manage difficult negotiations, and maintain strong client relationships.
Modules Include:
- Negotiating the Quote: Moving from Price to Value.
- Multi-Dimensional Negotiations: Strategies for Complex Deals.
- Negotiating as a Team or Group.
- Cross-Cultural Negotiation: Bridging Global Gaps.
- Handling Difficult Conversations Without Damaging Relationships.
