Public Seminar: How To Negotiate Effectively
Transform the way you negotiate with our seminar that’s designed to give you the edge in every deal. This isn’t just about learning the rules; it’s about mastering the art and science of negotiation to achieve results that exceed expectations. From understanding the psychology behind negotiation to harnessing the power of persuasion, you’ll walk away with actionable strategies that you can apply immediately. Whether you’re up against seasoned professionals or navigating complex group dynamics, this seminar ensures you’re prepared, confident, and ready to secure the best outcomes.
Upcoming Sessions
Reserve Your Seat
All sessions are live and virtual, and cover the full syllabus below.
$599 per participant · $544 each for groups of 5 or more.
| Format | Dates | Seminar | Fee | Register |
|---|---|---|---|---|
| Virtual | Jun 2 – 3, 2026 | How to Negotiate Effectively | $599 $544 for 5+ |
Register |
| Virtual | Sep 15 – 16, 2026 | How to Negotiate Effectively | $599 $544 for 5+ |
Register |
| Virtual | Dec 8 – 9, 2026 | How to Negotiate Effectively | $599 $544 for 5+ |
Register |
Online registration available in the US & Canada only (Amex, Visa, Mastercard, or PayPal). Outside North America? Call to register.
📞 By Phone
Call 1-800-986-9670 (US & Canada) or +44-20-3-004-8319 (UK) and our team will register you over the phone.
💳 Online
Pick a date in the table above and click Register. We accept American Express, Visa, Mastercard, and PayPal. (US & Canada only.)
Seminar Syllabus
Introduction: What Would You Do?
- Our Assumptions in Negotiation.
- Turning Theory into Practice.
- Translating Personal Experience into Professional Impact.
- The Power of Target-Setting.
- The #1 Rule of Negotiation.
- The #1 Question in Negotiation.
Moving from Reactive to Proactive: Taking Control of Negotiations
- The 7 Critical Elements to Successful Negotiation.
- Negotiating Better Terms and Conditions.
- Tilting the Power Structure in Your Favor.
- Generating Options to Create Value for You and Them.
- The Most Powerful Way to Create Power in a Negotiation.
- Negotiating With and Without Complete Authority.
- Improving Relationships Within Negotiations.
- Common Errors in Negotiation.
- How to Effectively Communicate.
- What You Must Do After You Reach an Agreement.
Negotiation Exercise (120 Minutes)
- Getting Comfortable With Application of the Skills.
- Dealing with High-Low Positional Bargainers.
- Understanding How Our Assumptions Play into Our Strategy.
- Asking Questions During a Negotiation.
- Analyzing the Effects of Your Tactics On Others.
- Non-Monetary Interests in Negotiations.
- Closing the Deal.
Group Exercise: Power of Preparation
- Why is Preparation so Important?
- Why Negotiators are often Unprepared.
- A Systematic Approach to Preparation.
- The Seven Elements Approach to Preparation.
- Step-by-Step Preparation for a Negotiation.
- A Systematic Approach to Influence.
- Practical Application of the Seven Elements Model.
- Brainstorming in Preparation for a Negotiation.
- Pooling of Group Resources.
Negotiation Exercise #2 (120 Minutes)
- How to Handle Multiple Issues.
- How To Attach Values to Non-Monetary Interests.
- Dealing with Third-Party Interests.
- The Forgotten Skill: Active Listening.
- Creating Additional Value.
- Pareto Optimality in Practice.
The Negotiator’s Toolbox
- Tools for Getting Past “No” and Getting to “Yes”.
- Neutralizing Hardball Tactics.
- Responding Effectively to Competitive Pressure.
- Tools for Negotiating with Vendors.
- Handling Emotional Issues.
- What Not to Say in Negotiations.
- The Power of Questions in Negotiation.
- Silence as a Negotiating Tool.
- Reversing Risk to Maximize. Agreements.
- Why and How to Set an Agenda.
Negotiation Exercise (120 Minutes)
- How to Save A Deal That Seems Lost.
- Creativity Within Negotiations.
- Handling Complex Number Issues In Negotiations.
- Ethics in Negotiation.
- Maintaining Control of Your Negotiation Strategy.
- Using Strong Negotiation Standards.
The Psychology of Negotiation: Using Personality Profiles
- The 3 Negotiation Personality Profiles.
- Determining Your Personality Profile.
- Assessing Your Counterparts Profile.
- The Type of Language Each Profile Prefers.
- The Most Persuasive Arguments for Each Profile.
- How to Handle Multiple Personalities.
- How to Negotiate if You Don’t Know Their Profile.
- Giving Presentations
- Using Personality Profiles.
Conclusion
- Going Forward: Applying This Training To Real Life.
- SAB’s mission.
- Final Thoughts.
- Evaluations and Feedback.
The Power of Preparation
- Why is Preparation so Important?
- Why Negotiators are often Unprepared.
- A Systematic Approach to Preparation.
- The Seven Elements Approach to Preparation.
- Step-by-Step Preparation for a Negotiation.
- A Systematic Approach to Influence.
- Practical Application of the Seven Elements Model.
- Brainstorming in Preparation for a Negotiation.
- Pooling of Group Resources.
Negotiation Exercise #4 (100 Minutes)
- Relationship Issues.
- Intent Versus Impact.
- Value Creation Reinforced.
- Simplifying Complex Negotiations.
- How Preparation Empowers You.
- Identifying Common Ground.
After the Workshop: Long-Term Relationship
What Makes Our Programs Different
Thank you for your interest in our negotiation training! All of our workshops are designed to be highly interactive and maximize learning, with a strong emphasis on practical application. The majority of each program involves role-plays and other experiential exercises where you have an opportunity to apply (and experience) the actual strategies and tools taught in the training. Expect a high-speed, intense experience which will be a great deal of FUN!
For information about how we can build a customized onsite training program for your group or organization, please call us at 1-800-986-9670 or submit an information request form 
.