Cynthia brings over 20 years of professional experience to S.A.B. with a global background in B2B and B2C sales as well as procurement across North America and Asia. She has worked in a wide range of sectors, from digital technology and consumer products to construction and luxury high-end retail, where she has negotiated with a wide range of stakeholders in multiple languages. Cynthia attributes her success to focused strategies, a personable style and knowledge of cultural and industry nuances. Cynthia conducts negotiation training for diverse audiences in both English and Chinese. Cynthia holds a business degree from the University of Toronto and is a sports car enthusiast who enjoys perfecting her driving skills on the race track.
