A prestigious global publishing leader sought to achieve key objectives and drive improved results across its organization. Partnering with SAB, they aimed to enhance their senior sales team’s negotiation skills, focusing on both improvement areas and leveraging individual strengths.
Our Approach: SAB collaborated closely with the company’s senior enablement executives to understand their goals and design a tailored negotiation training program. The Advanced Negotiation Skills training was designed to fit the specific needs of the client, addressing key issues such as:
- Negotiating Pricing and Terms: Equipping the sales team with advanced strategies to negotiate effectively while maintaining and building long-term client relationships.
- Leveraging Individual Strengths: Identifying and enhancing the unique strengths of each team member to maximize their negotiation potential.
- Custom Curriculum and Scenarios: Working in close consultation with subject matter experts to ensure the curriculum and scenarios were highly relevant and impactful.
- Interactive Exercises and Role-Playing: Incorporating practical exercises and role-playing to reinforce concepts and provide a safe environment for practice and improvement.
The Results:
Post-training, the sales team demonstrated increased confidence and effectiveness in client negotiations. The advanced skills acquired during the sessions have already led to better deals and long-term client relationships, promising continued growth and success. The customized approach and expert delivery of the training exceeded expectations, providing the sales team with valuable new frameworks, tactics, and behaviors that have elevated their negotiation abilities.
