A leading multi-national organization with clients across North America, Europe, and Asia partnered with SAB to transform their sales team’s negotiation capabilities. Facing the challenge of targeting new customers in diverse markets, they needed a solution that would enhance their negotiation skills and drive sustainable growth.
Our Approach: SAB designed and delivered a comprehensive negotiation training program tailored to their unique needs. The program focused on:
- Recognizing Underlying Needs: Teaching the sales team to identify and address the core needs of their clients, building stronger and more profitable relationships.
- Articulating Value Proposition: Enhancing the team’s ability to clearly and persuasively communicate the value of their offerings.
- Adapting Communication Styles: Improving how team members convey their messages, ensuring effective communication regardless of negotiation style.
The Results:
Post-training, the sales force reported significant improvements in their negotiation outcomes, leading to a notable increase in new customers and millions of dollars in increased revenue. The enhanced skills empowered the team to effectively navigate complex negotiations, ultimately driving higher sales and stronger client relationships.
